Resume

Copywriter with over 12 years’ experience working for some of the most well-known brands in the world. I’ve developed award-winning social campaigns, created first-of-its-kind branded mobile games, and written enough social media posts to be considered a C-list influencer. From TV to radio to the metaverse, emails, banner ads, websites and direct marketing, I’ve done it all.

I’m an advertising nerd who is extremely passionate about marketing and is obsessed with bringing each client’s ask to life in new and groundbreaking ways. 

Download a PDF copy of my resume.

Experience

CREATIVE DIRECTOR | IW Group
West Hollywood, CA | Mar 2022 – Present
IW Group handed me my first CD title and let me run wild. From crafting TV scripts to bringing metaverse worlds to life to ghostwriting lyrics for a group of rapping grandmas, I’ve helped sell through some pretty ambitious concepts. I also help lead ideation for AI-powered campaigns, experiential activations, social media posts, and whatever other unhinged ideas our team comes up with.

SENIOR COPYWRITER | Wingman Media
Westlake Village, CA | May 2020 – Mar 2022
Wingman turned me into a copywriting chameleon. One day I’d be a comedian, writing TV and radio scripts for Intelliloan. The next day I was a researcher, writing SEO articles for Sit ‘n Sleep. My responsibilities also included crafting social copy, developing email marketing, creating banner ads, and working on paid search. Even though I only met my coworkers virtually, we did some amazing work together. I just have no idea how tall they are.

CONTRACT COPYWRITER | Chipotle Mexican Grill
Newport Beach, CA | Sept 2019 – Mar 2022
My responsibilities included writing witty tweets, crafting headlines for in-store panels, creating digital radio spots, as well as fundraiser emails and ads for search. I’m also pretty sure I just fell short of the world record for burritos consumed.

FREELANCE SENIOR COPYWRITER | Anderson Direct & Digital
Los Angeles, CA | Jan 2019 – May 2020
Anderson brought me on board to help with their wide range of clients, plus their own internal rebrand. My responsibilities include developing promotional and branded website copy, crafting email and direct marketing pieces, writing newsletters and blog posts, and concepting other marketing assets.

SENIOR COPYWRITER | The Marketing Arm
Playa Vista, CA | June 2015 – Dec 2018
As the lead copywriter for Snickers, Skittles, Starburst, Twix and Extra Gum, I concepted award-winning social and digital activations, wrote and crafted always-on social media posts, collaborated with our partner agencies (DDB and BBDO) to create 360 integrated campaigns, plus mentored and managed the creatives under me.  Also, I ate a lot of candy.

COPYWRITER | Rauxa
Costa Mesa, CA | Feb 2014 – June 2015
My responsibilities ranged from developing Verizon Wireless mailers, to crafting Disney Movie Anywhere emails and Chase Credit Card banner ads, to more exciting work like creating radio scripts for Verizon. Hired as a junior and promoted to mid-level, I was able to improve my craft and continue my professional growth while developing a serious pun addiction.

COPYWRITER INTERN | Secret Weapon Marketing
Santa Monica, CA | June 2013 – Sept 2013
I was lucky enough to land an amazing internship and work on radio and TV scripts for Jack in the Box and the So Cal Helpful Honda Dealers. I also wrote lines for OOH, banner ads, packaging and social media. Plus, I got to meet Jack. Spoiler alert: that’s not his real head.

Education

BS BUSINESS ADMINISTRATION focused in MARKETING

California State University Long Beach

THE BOOKSHOP ADVERTISING SCHOOL

Learned how to develop advertising and marketing campaigns for various clients.

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Download a PDF copy of my resume.

Can’t get enough of me? Shoot me an email at mike.anapolsky@gmail.com or give me a call at 818.426.8025 for some more witty banter.