As the lead copywriter for the Mars Wrigley brands, I was responsible for concepting, crafting and writing always-on evergreen social media content for several large brands, including Skittles, Snickers and Starburst. I also helped launch each brand’s first-ever Instagram page and created the brand guidelines for their tone of voice and content thematics.
Working on so many different candy brands and juggling so many different brand voices left me with a serious sweet tooth and a multiple personality disorder.
Anyway, here are some of my favorites. To read the copy a little easier, click on the post to enlarge it.