After a nine year hiatus, McDonald’s finally gave their fans what they’d been begging for and brought back the Snack Wrap. So we decided to throw a little house party to celebrate its return. Why? Because most of us wanted to relive our college days when the crippling pressures of family life, agency life, and life life hadn’t yet consumed our fragile souls. Also because we tapped into AAPI’s collectivist snack culture of coming together for snack time. But mainly the college thing.
The spot starred indie music sensation Ginger Root and TikTok star Jon Moon in their commercial debuts, which excited our AAPI segment even more as they loved seeing these rising stars get their shine.