SNICKERS Hunger Road Trip

Strap on your seatbelt because we’re going for a ride. To help promote SNICKERS Hunger Bars during summer, we created a choose-your-own-adventure chatbot game where the players take a road trip to a music festival. It’s kinda like Oregon Trail, but instead of your brother dying from dysentery, he just becomes a hungry princess.

Anyway, fans seemed to enjoy it as they sent an average of 97 messages and spent about 4.7 minutes interacting with the chatbot. We were also finalists for the SHORTY awards. Watch the video below, you’ll get it.