Who doesn’t love Halloween? Millions of kids dressed as serial killers, armed with enough candy to keep dentists employed for eternity. What a beautiful holiday. Well, needless to say, SNICKERS wanted in on the action.
We first uncovered the insight that people love searching for festive dessert recipes before Halloween, but don’t know what to do with the leftover candy after. So we decided to spoof the now-clichéd top-down recipe video with SNICKERS’ “You’re Not You When You’re Hungry” messaging.