Starburst All Pink Pack

It’s been scientifically proven that if your favorite Starburst isn’t Pink, then you’re a certified psychopath. Well, Starburst wanted to reward all the functioning members of society and give the fans what they’ve been asking for: an all pink pack.

So when our client asked us to help with the launch of the Starbust All Pink Pack, we decided to turn all of that Pink fan love into some crafty online videos.

We used actual fan tweets to help announce the launch and solidify Pink Starburst’s place as everyone’s favorite candy (sans psychos).